Privacy Policy

Last Updated: October 2026

At Battle Worlds (operated by Realms of the World Ltd), we are committed to protecting your privacy and ensuring your personal data is handled securely and transparently. This policy outlines how we collect, use, and protect your information when you visit or make a purchase from our website.

1. Who We Are

Realms of the World Ltd (T/A Battle Worlds) is the data controller responsible for your personal data.

• Company Registration Number: 17394549 (Registered in England & Wales)
• Registered Office: Meryll House, 57 Worcester Road, Bromsgrove, B61 7DN
• Customer Enquiries Email: quartermaster@battleworlds.co.uk

2. Information We Collect

When you visit our store or place an order, we may collect the following personal information:

• Identity & Contact Data: Your full name, email address, billing address, delivery address, and telephone number.
• Order & Transaction Data: Details about products you have purchased, payment status (note: payment details are processed directly by secure payment providers; we never store full credit card details on our servers), and communication history with our support team.
• Account Data: Username, password, order history, and account settings (if you create an account with us).
• Technical & Usage Data: IP address, browser type, device information, pages visited, and interaction data collected automatically via cookies and tracking technologies as you browse the site.

3. How We Use Your Information

We use your personal data for the following purposes:

1. Order Fulfilment: To process transactions, pack, ship, and deliver your re-enactment, LARP, or historical gear.
2. Customer Support: To answer enquiries, assist with sizing or care advice, handle returns, and resolve issues.
3. Account Management: To maintain your registered account and purchase history.
4. Marketing & Advertising: To send you updates, news, and promotional offers (where you have consented or opted in), and to measure or optimise our marketing campaigns.
5. Site Improvement & Security: To analyse website performance, prevent fraud, and maintain network security.

4. Legal Basis for Processing

We process your personal data under the following legal grounds under UK GDPR:

• Contractual Necessity: Processing is required to fulfil an order or take steps at your request before entering into a contract.
• Legitimate Interests: Necessary for our legitimate business interests, such as fraud prevention, business analytics, and improving our services, provided your rights do not override these interests.
• Legal Obligation: Necessary to comply with legal or regulatory responsibilities (e.g., maintaining sales records for UK tax purposes).
• Consent: Where you have given explicit consent, such as subscribing to our email newsletter or accepting marketing cookies.

5. Sharing Your Data

We do not sell, rent, or trade your personal information to third parties. We only share necessary data with trusted service providers who help us operate our business:

• 3PL & Warehousing Partners: Third-party fulfilment and warehousing providers to pick, pack, and dispatch your orders.
• Couriers & Delivery Partners: Royal Mail and postal/courier services to deliver your purchases to your specified address.
• Payment Processors: Secure payment gateways that process transaction details safely.
• IT, Analytics & Hosting Providers: Service providers who manage our website infrastructure, analytics platforms, and email communications.
• Legal Authorities: When required by law or to respond to valid legal requests.

6. How Long We Keep Your Data

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. For tax and record-keeping purposes in the UK, transaction records are generally kept for 6 years following a purchase.

7. Cookies, Advertising & Embedded Content

Our website uses cookies, tracking pixels, and similar technologies to enhance your browsing experience, analyse site usage, and deliver relevant communications:

• Essential & Functional Cookies: Required for basic website operations, such as managing your shopping cart and user sessions.
• Advertising & Analytics Trackers: We use analytics tools (such as Google Analytics) and advertising conversion pixels (such as Google Ads and social media trackers like Meta/Facebook). These tools collect aggregated usage data and online identifiers to measure site performance and serve tailored advertisements on third-party platforms.
• Embedded Content: Pages on our site may include embedded media (such as YouTube videos). Embedded content from external platforms behaves as if you visited the external site directly and may collect data, use cookies, or track interactions.

You can adjust or disable non-essential cookies at any time via your browser settings or our cookie consent banner.

8. Your Data Protection Rights

Under UK data protection law, you have the following rights regarding your personal data:

• Access: Request a copy of the personal information we hold about you.
• Rectification: Request that we correct any inaccurate or incomplete information.
• Erasure (“Right to be Forgotten”): Request that we delete your personal data where there is no good reason for us to continue processing it.
• Restriction: Request that we limit the processing of your personal data under certain circumstances.
• Object: Object to us processing your personal data for direct marketing or where we rely on legitimate interests.
• Data Portability: Request the transfer of your data to you or another service provider in a structured, commonly used format.

To exercise any of these rights, please contact us at quartermaster@battleworlds.co.uk.

9. Contact Us & Complaints

If you have questions about this Privacy Policy or wish to make a complaint regarding how your data is handled, please email us at quartermaster@battleworlds.co.uk.

You also have the right to lodge a complaint at any time with the UK supervisory authority for data protection:

• Information Commissioner’s Office (ICO): https://ico.org.uk